Email prospecting has emerged on par or even higher success rates than telephone prospecting alone for salespeople. Most companies follow a standard protocol, whether it's first-initial lastname or firstname.lastname@company.com. However what to do when you come across the companies that adopt middle initials in their email address?
Companies that adopt middle initial in email address are probably more likely to respond to your prospecting message since they receive fewer emails, the less seasoned might skip email altogether and simply try the phone only.
