LinkedIn.com Redesign Underway
Linkedin today published a post on it's blog describing changes they've begun to roll out to the overall layout of the homepage and navigation options.
- A global navigation bar at the top of the page that provides convenient access to all LinkedIn services.
- Simplified local navigation within each of the LinkedIn areas (Profile, Contacts, Groups, etc.).
- More room available for page content. Less scrolling.
- A cleaner, less-cluttered look.
Profile pages are also undergoing a redesign, leaving more room for profile content by moving all left-hand navigation items into the global navigation bar across the top of the page.
I think the changes are great and long overdue. People browsing the site from small workplace monitors or laptops will see more content with less scrolling.
Based on how the Inbox is featured front and center and in a bit larger font, demonstrates how important the messaging function is to LinkedIn's long term strategy. Use of LinkedIn as a messaging platform to stay in touch with friends and colleagues is a key driver in establishing the site's "daily routine" utility. In other words, it keeps you coming back.
Let's hope this helps them attract (and retain) more users!