Top 3 Reasons to use LinkedIn InMails to Contact Prospects

linkedininmail

Using LinkedIn with a basic/free account means once you find a prospective decision maker or job candidate, contacting them must go through a chain of trusted contacts, or not take place via LinkedIn at all.

The time it takes to send a "Get Introduced through a Connection" message can take days (or weeks) considering it is a muti-step process. Many are even hesitant to forward prospecting inquiries to their connections.

Upgrading to a Business Account ($25/month) allows you to contact prospects instantly using LinkedIn InMails -- Here's 3 reasons why they work:

LinkedIn InMails bypass common email obstacles and get right to your prospect's inbox.

  • Considering most people sign up for LinkedIn using their personal email account, your message won't get caught under the daily onslaught of work emails.
  • Your email will actually show up as coming from LinkedIn versus an unknown person which helps legitimize your message.

InMails provide your prospect with context -- who you are and why you are contacting them.

As soon as your prospect opens the email, they can follow a link to your profile, see who you are and what you do, maybe see if they share any contacts in common.

While it doesn't seem like it would make much of a difference, this additional info (and disclosure) is often enough to get a percentage of people who otherwise would not reply, accept your message and send back an answer.

InMails are justified, as you can only send them to people with listed interests matching your message and intent.

You can only send sales-related inquiries to people who list "interested in business deals" on their contact settings (or "career opportunities" if you're trying to fill a position). This is a double-edged sword as it can disqualify potential contacts who remove "business deals" from their contact settings, but the remaining people are qualified and should be more receptive.

Have you seen more or less success using LinkedIn InMails over other prospecting channels? If so, leave your experiences and tips in the comments.

Also, please subscribe via email to stay in the loop with future updates. I am working on an in-depth article on using InMails with step-by-step instructions.

Comments

There are some drawbacks though, Chris. I think by default inmails do not send an email to the prospect and only create a notification when they log back into the site on their homepage. Unless they choose to be notified on every inmail which we have to assume many people are not going to do.

Good point, however I have tested this before with a friend who has a basic account and has not touched any of his message notification settings.

Most users will still get an email notification showing they received an inmail in a daily email that lists all "LinkedIn Messages". So they will still be notified of your message even if they do not log back in to the site.

I think you skipped the most obvious advantage: not having to find out (guess) their email address and getting instant gratification. I'm still too cheap to upgrade though.. maybe i'll give it a shot.

Any idea of the total volume of inmails LI processes monthly or daily or annually?

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I still don't understand inmails. Does one get sent to every one of your contacts? It says I have "3" if I have an upgrade. is this 3 emails to ALL contacts or 1 email to 3 contacts?

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