Searching LinkedIn with the Peopletoucher Search Engine


Soon after LinkedIn launched in May of 2003, it became apparent the professional networking site would turn into a great resource for B2B salespeople and recruiters.

In 2008, the site launched LinkedIn Recruiter for large enterprises and recruiting firms, yet the advanced search function (the free search tool available to everyone else) has always been watered down in order to appeal to a variety of backgrounds outside of business development and recruiting.

While creating the Peopletoucher Search Engine we took apart the features of LinkedIn's Advanced Search and put them back together piece-by-piece with our audience in mind. Here's what we found:

Before you begin, soup up your connection count.

You only have access to contacts within 3 degrees of separation to you, so each connection you add increases your searching ability. Here's the Top 3 ways to add more connections.

Titles or Keywords?

Resist the temptation to dump a few words into the Keywords section of advanced search, and instead focus on the Title section.

The Peopletoucher Search engine expands on this, and creates a complete Title Search Term section, for you to add and subtract terms in an inventory format.

"Current" or "Current and Past"?

If you're searching LinkedIn manually, you'll notice a dropdown under Titles and Companies -- leave this set to "Current". Selecting "Current and Past" will return matches outside of the scope of your search, if you're simply looking for someone with the right requirements, right now.


OR, AND, What?

Our searching methodology is to put lots of title search terms separated by "OR"; you'll need to type "term1 OR term2..." etc. Yes, "OR" must be capitalized.

The Peopletoucher Search Engine automatically adds OR between the terms you select, saving you time.

Which Industry?

Our experience and testing of the LinkedIn Industry field have proved the industry field is practically useless for sales and recruiting. We suggest you skip it.

Which level? Manager, VP, or C-Level?

LinkedIn unfortunately doesn't organize profiles according to common corporate titles, and they certainly aren't going to ask each user when filling out their profile, so in the meantime you have two options to narrow down contacts by rank:

1. Using both OR & AND operator as well as some brackets, you could create a statement like this in the Title field:

((VP OR manager) AND (interactive OR online OR web))

This would return VP or Manager-level contacts with interactive, online or web in their title.

2. The simpler way (in our biased opinion) is the RankFilter tool in the Peopletoucher Search Engine.


Rather than manually type out each title, we automate this boolean entry and include variations like VP, Vice President, SVP, for each rank.

An example to try:,Wonline,Wweb&r...

Saving & Sharing?

LinkedIn lets you save 3 searches and receive emails whenever new matches are found. The automatic emails can come in handy (think of it like a Google News Alert for LinkedIn contacts) but the interface makes it cumbersome to modify searches or make new ones based on existing terms.

The Peopletoucher Search Engine supports saving unlimited searches for re-use, sharing the settings through links, and saving to Google Bookmarks, or


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I just realized that "The RankFilter" actually includes terms for you that you would have normally forgot. For example, I was searching for people with "information" in their title manually, but here, "CIO" is automatically included for you. This is a great tool! Thanks!

Your own blog, “Reply to comment |” was definitely
worth writing a comment here! Really wished to admit you actually did a great
job. Thanks for your effort -Rafael

Hurrah, that's what I wwas seeking for, wat a stuff!
present here at this webpage, thsnks admin off this website.

Its like you read my mind! You appear to know a lot about this, like you wrote the ebook
in it or something. I think that you could do with some p.c.
to force the message house a bit, but instead
of that, that is great blog. An excellent read. I will
certainly be back.

I thought I was the only one looking for a "fiance" VP at Exxon! Let me know if you find any!

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