Email Prospecting Tip: Figuring out the Middle Initial
Email prospecting has emerged on par or even higher success rates than telephone prospecting alone for salespeople. Most companies follow a standard protocol, whether it's first-initial lastname or firstname.lastname@example.org. However what to do when you come across the companies that adopt middle initials in their email address?
Companies that adopt middle initial in email address are probably more likely to respond to your prospecting message since they receive fewer emails, the less seasoned might skip email altogether and simply try the phone only.
I've become such a diehard email prospector, that I can't let these stop me, and find it a challenge to "crack the code" and try to get in using email.
The most efficient technique is to address the email to email@example.com then blind copy (BCC:) the same address 26 times using each letter in the alphabet.
When you send the email, it will generate a delivery notification error, and send back one message with the 26 failed attempts at hitting your target. The firstname.lastname will be the first one, followed by every guessed middle initial address, except the one that worked.
When your prospect opens the email, it will be stripped of all the BCC adresses except his or hers, making the email seem legitimate. It will still show firstname.lastname in the TO: box, which no one will really mind.
This method sure beats sending out 26 emails one by one!
Please leave your best email prospecting strategies in the comments!